My Personal Take on a Global Crisis
As the CEO of Jim’s Group, I’ve often been asked how I reconcile business with environmental responsibility.
The truth is, I don’t see them as separate.
Climate change is real, urgent, and deeply moral in nature—and I’ve tried to address it through my personal life, business decisions, and policy advocacy.
I know my views don’t always align with traditional conservative positions. But I’ve never been driven by ideology.
I care about what works.
I care about the future.
I believe we all have a role to play.
Living My Values at Home
At home, I try to live sustainably—not perfectly, but consciously.
My family and I feed our food scraps to the chickens, and we’ve adopted a mostly vegetarian diet.
We’ve completely cut out beef due to its high environmental impact.
I’ve also made sustainability part of how we raise our kids.
They get “fined” for leaving the lights or heaters on—but it’s not about the money, it’s about awareness.
We’ve installed solar panels and are working toward powering an electric car entirely with solar energy.
The goal? A zero-carbon footprint for our household’s transport.
I’m also transforming our 100-acre farm into an organic food orchard, restoring the soil’s fertility and productivity in a sustainable way.
Greening Jim’s Group
I’ve always believed that business leaders have to lead by example.
At Jim’s Group, I’ve made it a priority to push sustainability across our operations.
We’ve partnered with a battery-powered equipment manufacturer to develop electric mowers and trailers powered by solar panels.
We’re actively exploring how to transition our franchisees to electric vehicles.
I use battery-powered mowers on my own property—they’re quieter, safer, and more durable than petrol machines.
Every change we make is aimed at reducing our environmental impact while staying practical and efficient.
I want our franchisees—and other business owners—to see that sustainability isn’t a burden.
It’s an opportunity.
My Views on Policy: What Actually Works
I don’t just stop at personal and business efforts.
I also speak out about what I believe needs to happen at the policy level.
One of my strongest beliefs is in implementing a proper carbon tax.
It’s far more effective than subsidizing renewables.
A well-designed carbon tax, with revenues returned to the public, encourages smarter choices without punishing lower-income earners.
It’s fair, efficient, and honest.
I’m also a vocal supporter of nuclear power.
I know it’s controversial, but the science is sound.
With the right safeguards, nuclear energy is safe, clean, and reliable.
Australia is uniquely suited for it, and I think it’s a necessary part of the solution.
On the flip side, I’m critical of some so-called “green” policies that do more harm than good.
For example, restrictive zoning that pushes people into far-off suburbs just means longer commutes and higher emissions.
A market-based, people-focused urban planning model could reduce our environmental footprint far more effectively.
Cutting Through the Noise
I understand that climate change is politically charged.
But I’m not here to play politics—I’m here to push for action.
I get frustrated when I see people in power who talk about sustainability but don’t walk the talk.
Real leadership means taking action, even when it’s difficult or unpopular.
I draw from a wide range of sources, including scientific literature and personal experimentation.
I believe we need to stop viewing this issue through a tribal, political lens and start focusing on what works.
I have hope.
The younger generation gives me that.
They’re informed, they care, and I believe they’ll drive the change we need—if we give them the tools and freedom to lead.
Why I Do This
To me, tackling climate change isn’t about signaling virtue or jumping on trends.
It’s about stewardship.
It’s about responsibility.
Yes, it’s about legacy. My goal has always been to make Jim’s Group part of the solution, not the problem.
Through our innovations, our policies, and our example, I hope we can help shape a future that’s not just sustainable, but genuinely better for everyone.