For years, I’ve been deeply fascinated by the connection between our biology and our mental well-being. 

As the CEO of Jim’s Group, most people know me for franchising, but behind the scenes, I’ve dedicated a significant part of my life to research, specifically in a field I call biohistory. 

It’s a multidisciplinary approach that blends genetics, history, psychology, and social behavior, and it’s where I believe some of the biggest breakthroughs in mental health can emerge.

In my conversation, Joel Kleber has helped me explore how our genes interact with our environment, especially how stress, trauma, and lifestyle can affect gene expression through epigenetics.

What Epigenetics Means to Me

Epigenetics is the study of how our environment can alter gene expression without changing our DNA itself. 

I find this concept incredibly powerful. 

It shows that our mental health isn’t locked in by genetics—it’s shaped by what we go through, how we live, and even what our ancestors experienced.

In my work, I’ve been especially focused on how epigenetic changes might contribute to depression, anxiety, and addiction. 

If we can map how trauma or chronic stress reprograms certain genes tied to emotion or cognition, we may find new ways to prevent and treat mental health disorders.

Moving Beyond Genetics Alone

Through my research, I’ve realized there’s no single “bad gene” behind mental illness. 

It’s always a combination—genes, epigenetic triggers, and life circumstances. 

That’s why I approach mental health from a biohistorical lens. 

We need to understand people within their broader context—social, cultural, and familial. 

Mental health is never just about the individual.

Towards Personalized Mental Health Care

One of the most exciting parts of this research is its potential to revolutionize treatment. 

Imagine if we could identify specific epigenetic markers tied to someone’s mental health history. 

Then, instead of generic treatment, we could tailor therapies that directly address those changes, whether through nutrition, medication, trauma-informed care, or stress reduction.

I’ve also explored how diet and certain compounds might help reverse negative epigenetic patterns. 

If we know what genes have been altered by trauma or stress, we can look for ways to restore healthy function, not just mask symptoms.

Bringing Mental Health Into Jim’s Group

I’ve never believed business should be separate from community well-being. 

That’s why I’ve made mental health a key focus within Jim’s Group. 

Through initiatives like ASKJIM, I encourage franchisees and staff to reach out, talk, and get support, whether it’s a business issue or something more personal.

We use our platforms—YouTube, podcasts, and social media—not just to talk about mowing lawns or fixing gutters, but to break the stigma around mental health. 

I want our brand to stand for something deeper: openness, empathy, and real support.

Why This Work Matters

Mental health challenges are increasing—and fast. 

If we don’t evolve in how we understand and treat them, we’ll be stuck. 

That’s why I keep pushing forward with this research. 

I believe the answers we’re looking for lie at the intersection of biology, history, and lived experience. 

By focusing on why disorders develop, not just what they are, we can build a better system for healing.

My Hope for the Future

My goal is simple: I want mental health to be treated with the seriousness and respect it deserves—scientifically, socially, and personally. 

I hope my work can help drive a future where care is personalized, where prevention is possible, and where no one feels alone in their struggle.

I’m proud that Jim’s Group can be part of that mission too, not just through business but through advocacy and community.