About Jim Penman
The journey to becoming Jim – one of Australia’s most iconic entrepreneurs
The founder and owner of Jim’s Group, the largest franchising chain in the southern hemisphere, Jim Penman is respected and admired not only as one of Australia’s most iconic entrepreneurs, but as a businessman, author, and thought leader with global reach and influence, and as a human being trying to improve the world around him.
While studying for a PhD in history at the prestigious La Trobe University, Jim began a small side job mowing lawns, which he intended to provide for him and his growing family while he worked toward his “real” goals. But within a few years, the “side” job had become a franchising business focused on setting up and selling lawn-mowing services.
The start of his million-dollar franchise
When a massive competitor moved into his area, Jim offered to work with them – essentially turning his business into a smaller arm of theirs. When they refused, he realised he would need to systematise his services and ramp up his franchising, leading to the birth of Jim’s Mowing, a franchise that Jim says focuses first and foremost on world-class services to both customers and franchisees, and which quickly became the largest franchise business in the southern hemisphere.
Jim’s research in Epigenetics
As a follow-up to his PhD research, he is supporting a programme of study into the epigenetics of social conduct that he hopes may aid in the treatment of addiction disorders and mental illnesses. You may purchase his works, “Biohistory,” “Biohistory: Decline of the West,” and “Every Customer a Fan” on Amazon and on his website.
Jim is an Entrepreneur, Author, Leader and Father
Today, Jim splits his time between teaching and mentoring franchisees, helping customers, and spending time on the historical pursuits that were his first passion. Spending millions of dollars a year to fund research intended to halt economic and cultural decline the world over, Jim also writes books not only about business success, but about the biological and behavioural underpinnings of social change, and how Western civilisation can protect itself from decline.
Above all, however, Jim believes his most important job is as a husband and father of ten wonderful children; that true success isn’t measured in bank accounts or business holdings, but in the life you live, the people you love, and the legacy you leave behind, and that no material gains, however great, can compensate for failure in the home.
Jim’s journey continues, with no plans for retirement in sight
Retirement is often seen as a time to relax and enjoy life, but Jim believes that it should also be a time to contribute to society and do something useful. He thinks that people should have a sense of purpose and mission in life, no matter how old they are. This can take many forms, such as starting a business, volunteering for a charity, or doing community work.
Jim emphasizes the importance of spending time with family and grandchildren, but he also thinks that people should do something useful with their time. He believes that the parable of the talents is a great influence on this perspective.
Pictures of Jim’s History
The Jim’s Journey started from a humble beginning in 1989, here are some great images from the past of Jim in the early days.
Business books by Jim
Get inspired by Jim’s unique insights and proven strategies for success. Drawing from years of hands-on experience and a passion for customer service, Jim’s business books offer actionable advice and real-world stories to help you thrive in your own journey.
Learn from Jim Penman himself
Stay up to date with the Jim’s Group YouTube channel for top tips, insights and more from Jim.
Want to learn more? Feature Jim as a Guest
With decades of experience, unmatched expertise, and a track record of success, Jim Penman delivers captivating stories and actionable advice. Don’t miss the chance to have him inspire your audience – book him now for your next podcast, TV appearance, or speaking event!