
WHO IS JIM PENMAN
About Jim
Jim’s Journey
The founder and owner of Jim’s Group, the largest franchising chain in the southern hemisphere, Jim Penman is respected and admired not only as one of Australia’s most iconic entrepreneurs, but as a businessman, author, and thought leader with global reach and influence, and as a human being trying to improve the world around him.
While studying for a PhD in history at the prestigious La Trobe University, Jim began a small side job mowing lawns, which he intended to provide for him and his growing family while he worked toward his “real” goals. But within a few years, the “side” job had become a franchising business focused on setting up and selling lawn-mowing services.
When a massive competitor moved into his area, Jim offered to work with them—essentially turning his business into a smaller arm of theirs. When they refused, he realized he would need to systematize his services and ramp up his franchising, leading to the birth of Jim’s Mowing, a franchise that Jim says focuses first and foremost on world-class services to both customers and franchisees, and which quickly became the largest franchise business in the southern hemisphere.
Now, Jim splits his time between teaching and mentoring franchisees, helping customers, and spending time on the historical pursuits that were his first passion. Spending millions of dollars a year to fund research intended to halt economic and cultural decline the world over, Jim also writes books not only about business success, but about the biological and behavioral underpinnings of social change, and how Western civilization can protect itself from decline.
Above all, however, Jim believes his most important job is as a husband and father of ten wonderful children; that true success isn’t measured in bank accounts or business holdings, but in the life you live, the people you love, and the legacy you leave behind, and that no material gains, however great, can compensate for failure in the home.
Learn more about Jim and his work at his website: jimpenman.com.au.

As a follow-up to his PhD research, he is supporting a programme of study into the epigenetics of social conduct that he hopes may aid in the treatment of addiction disorders and mental illnesses.
You may purchase his works, “Biohistory,” “Biohistory: Decline of the West,” and “Every Customer a Fan” on Amazon and at his website

Learn from Jim Himself
LATEST VIDEOS
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Discover Jimland: The World’s Newest Micronation! 🌍👑
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Day in the life of CEO and Founder of the Jim’s Group – Jim Penman | 131 546 | www.jims.net |
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Jim’s Group CEO, Jim Penman surprises a young fan!
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Frequently asked questions and comments about owning a Jim’s franchise with Jim Penman – 131 546
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From Gardener to $500 Million Dollar CEO | Jim Penman Story
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Setting it straight with Jim’s Group CEO, Jim Penman | PART 1
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#JIMSGROUP Jim the founder and CEO of Jim’s Group + Jim’s Mowing shows you how to mow long grass
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#JIMSCHALLENGE 2021 How many Jim’s divisions can you name in 60 seconds? with founder, Jim Penman
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Jim Penman message for all new franchise enquiries.
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How to fix Australian Franchising? Jim’s Group CEO, Jim Penman and Joel Kleber
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How can you be happier? Jim’s Group CEO, Jim Penman and Joel Kleber on the Jim’s Podcast
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What does Jim Penman think of Toro Mowers?