WHO IS JIM PENMAN

About Jim

Jim’s Journey

The founder and owner of Jim’s Group, the largest franchising chain in the southern hemisphere, Jim Penman is respected and admired not only as one of Australia’s most iconic entrepreneurs, but as a businessman, author, and thought leader with global reach and influence, and as a human being trying to improve the world around him.

While studying for a PhD in history at the prestigious La Trobe University, Jim began a small side job mowing lawns, which he intended to provide for him and his growing family while he worked toward his “real” goals. But within a few years, the “side” job had become a franchising business focused on setting up and selling lawn-mowing services.

When a massive competitor moved into his area, Jim offered to work with them—essentially turning his business into a smaller arm of theirs. When they refused, he realized he would need to systematize his services and ramp up his franchising, leading to the birth of Jim’s Mowing, a franchise that Jim says focuses first and foremost on world-class services to both customers and franchisees, and which quickly became the largest franchise business in the southern hemisphere.

Now, Jim splits his time between teaching and mentoring franchisees, helping customers, and spending time on the historical pursuits that were his first passion. Spending millions of dollars a year to fund research intended to halt economic and cultural decline the world over, Jim also writes books not only about business success, but about the biological and behavioral underpinnings of social change, and how Western civilization can protect itself from decline.

Above all, however, Jim believes his most important job is as a husband and father of ten wonderful children; that true success isn’t measured in bank accounts or business holdings, but in the life you live, the people you love, and the legacy you leave behind, and that no material gains, however great, can compensate for failure in the home.

Learn more about Jim and his work at his website: jimpenman.com.au.

As a follow-up to his PhD research, he is supporting a programme of study into the epigenetics of social conduct that he hopes may aid in the treatment of addiction disorders and mental illnesses.

You may purchase his works, “Biohistory,” “Biohistory: Decline of the West,” and “Every Customer a Fan” on Amazon and at his website

JIM’S JOURNEY

Pictures of Jim’s history

The Jim’s Journey started from a humble beginning in 1989, here are some great images from the past of Jim in the early days.

Learn from Jim Himself

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