Every Customer a Fan
Books by Jim Penman > Every Customer a Fan

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Every Customer a Fan
This is the story of Jim’s Group, as told by the founder. An account of how a $24 company grew to become one of the biggest franchise chains in the globe, with over 3800 Franchisees (and growing). It is an uncommonly open and honest portrayal that highlights both the failures and triumphs of people as well as their flaws.
This is a really unique approach to starting and growing a successful business. Jim has taken not only from his own experience but also from the lessons he has learned through talking to hundreds of Franchisees, both successful and unsuccessful. It is a business narrative that says little to nothing about strategies and organisational structures but a lot about personality and attitude. Always remember to put the needs of your customers first.
Jim’s New Book – ‘Birth-Rate Crisis’ – Is Available Now!
Get your copy of Jim’s new book, ‘Birth-rate Crisis’, and explore his insights on social issues and academic research. Discover his latest work, ideas, and perspectives on the challenges surrounding the birth-rate crisis.

More Business Books


No Other Success
A man. A mower. A movement. He transformed a $24 business investment into the largest and most successful franchise chain in the Southern Hemisphere… He turned long days struggling to make ends meet to helping tens of thousands of people all over...


Biohistory – Academic Version
Biohistory is a revolutionary new theory that explores the biological and behavioural underpinnings of social change, including the rise and fall of civilisations. Informed by significant research into the physiological basis of behaviour conducted by author Dr Jim...


Jim’s Book
Jim is a familiar name. Do you know the true history of the Jim’s Group and its founder, Jim Penman? Perhaps you just drove past a Jim’s Mowing trailer; perhaps a Jim’s Cleaning van is parked across the street every Tuesday; perhaps your best friend is laughing all...