Jim’s Book
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Jim’s Book
Jim is a familiar name. Do you know the true history of the Jim’s Group and its founder, Jim Penman? Perhaps you just drove past a Jim’s Mowing trailer; perhaps a Jim’s Cleaning van is parked across the street every Tuesday; perhaps your best friend is laughing all the way to the bank after leaving the city and opening his new Jim’s Fencing franchise.
Jim is as complex and fascinating as the Jim’s Group, being brutally effective, awkward in social situations, and a tireless perfectionist. This book is an honest examination of his colourful life that goes in-depth on how he disregarded conventional wisdom to transform a few mowing rounds into a corporate behemoth based on consistently putting the needs of the client first. In this authorised biography, author Catherine Moolenschot sat down with Jim and over one hundred people who know him – from franchisees and franchisors, to family, friends and adversaries – to get up close and personal with the surprising story of Australia’s biggest brands and the man who made it all happen.
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More Business Books
No Other Success
A man. A mower. A movement. He transformed a $24 business investment into the largest and most successful franchise chain in the Southern Hemisphere… He turned long days struggling to make ends meet to helping tens of thousands of people all over...
Biohistory – Academic Version
Biohistory is a revolutionary new theory that explores the biological and behavioural underpinnings of social change, including the rise and fall of civilisations. Informed by significant research into the physiological basis of behaviour conducted by author Dr Jim...
Every Customer a Fan
This is the story of Jim’s Group, as told by the founder. An account of how a $24 company grew to become one of the biggest franchise chains in the globe, with over 3800 Franchisees (and growing). It is an uncommonly open and honest portrayal that highlights both t...