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  • Dr Jim Penman
    Dr Jim Penman is an Australian entrepreneur, author and researcher, best known as the founder and CEO of Jim’s Group. Jim began a part-time gardening business while completing his PhD in history at La Trobe University and turned it into a full-time mowing business in 1982. He began franchising Jim’s Mowing in 1989, laying the foundations for what would become the Jim’s Group, now a network of more than 5,800 franchisees across 50+ service divisions. Alongside more than four decades of experience in franchising and business, Jim is an author and continues to pursue his long-standing interest in the biological and behavioural factors that influence individuals and societies. He funds ongoing research related to epigenetics and social behaviour that developed from his earlier academic work. Jim writes about business, franchising, customer service, leadership, history, social issues and his ongoing research.
  • Dr Jim Penman
    Dr Jim Penman is an Australian entrepreneur, author and researcher, best known as the founder and CEO of Jim’s Group. Jim began a part-time gardening business while completing his PhD in history at La Trobe University and turned it into a full-time mowing business in 1982. He began franchising Jim’s Mowing in 1989, laying the foundations for what would become the Jim’s Group, now a network of more than 5,800 franchisees across 50+ service divisions. Alongside more than four decades of experience in franchising and business, Jim is an author and continues to pursue his long-standing interest in the biological and behavioural factors that influence individuals and societies. He funds ongoing research related to epigenetics and social behaviour that developed from his earlier academic work. Jim writes about business, franchising, customer service, leadership, history, social issues and his ongoing research.
  • Dr Jim Penman
    Dr Jim Penman is an Australian entrepreneur, author and researcher, best known as the founder and CEO of Jim’s Group. Jim began a part-time gardening business while completing his PhD in history at La Trobe University and turned it into a full-time mowing business in 1982. He began franchising Jim’s Mowing in 1989, laying the foundations for what would become the Jim’s Group, now a network of more than 5,800 franchisees across 50+ service divisions. Alongside more than four decades of experience in franchising and business, Jim is an author and continues to pursue his long-standing interest in the biological and behavioural factors that influence individuals and societies. He funds ongoing research related to epigenetics and social behaviour that developed from his earlier academic work. Jim writes about business, franchising, customer service, leadership, history, social issues and his ongoing research.
  • Dr Jim Penman
    Dr Jim Penman is an Australian entrepreneur, author and researcher, best known as the founder and CEO of Jim’s Group. Jim began a part-time gardening business while completing his PhD in history at La Trobe University and turned it into a full-time mowing business in 1982. He began franchising Jim’s Mowing in 1989, laying the foundations for what would become the Jim’s Group, now a network of more than 5,800 franchisees across 50+ service divisions. Alongside more than four decades of experience in franchising and business, Jim is an author and continues to pursue his long-standing interest in the biological and behavioural factors that influence individuals and societies. He funds ongoing research related to epigenetics and social behaviour that developed from his earlier academic work. Jim writes about business, franchising, customer service, leadership, history, social issues and his ongoing research.
  • Dr Jim Penman
    Dr Jim Penman is an Australian entrepreneur, author and researcher, best known as the founder and CEO of Jim’s Group. Jim began a part-time gardening business while completing his PhD in history at La Trobe University and turned it into a full-time mowing business in 1982. He began franchising Jim’s Mowing in 1989, laying the foundations for what would become the Jim’s Group, now a network of more than 5,800 franchisees across 50+ service divisions. Alongside more than four decades of experience in franchising and business, Jim is an author and continues to pursue his long-standing interest in the biological and behavioural factors that influence individuals and societies. He funds ongoing research related to epigenetics and social behaviour that developed from his earlier academic work. Jim writes about business, franchising, customer service, leadership, history, social issues and his ongoing research.
  • Dr Jim Penman
    Dr Jim Penman is an Australian entrepreneur, author and researcher, best known as the founder and CEO of Jim’s Group. Jim began a part-time gardening business while completing his PhD in history at La Trobe University and turned it into a full-time mowing business in 1982. He began franchising Jim’s Mowing in 1989, laying the foundations for what would become the Jim’s Group, now a network of more than 5,800 franchisees across 50+ service divisions. Alongside more than four decades of experience in franchising and business, Jim is an author and continues to pursue his long-standing interest in the biological and behavioural factors that influence individuals and societies. He funds ongoing research related to epigenetics and social behaviour that developed from his earlier academic work. Jim writes about business, franchising, customer service, leadership, history, social issues and his ongoing research.
  • My Practical Solutions in Fixing the Franchise System

    Franchising has long been sold as a path to business ownership, offering a ready-made model and the backing of a recognizable brand.  But after decades…

    June 30, 2025
  • How I Built the Second Largest Franchise Group in Australia

    From Part-Time Mower to Franchise Founder Back in 1982, I was a PhD student in history, drowning in debt from a failed business.  To survive,…

    June 30, 2025
  • My Journey From Debt to a Service Empire

    Discovering the Power of Traditional Service In a world obsessed with tech startups and digital disruption, my story is proof that traditional service businesses still…

    June 27, 2025
  • My Journey: From Mowing Lawns to Building a Billion-Dollar Franchise Empire

    How It All Began In 1982, I never imagined that a job I took on as a student to make ends meet would evolve into…

    June 27, 2025
  • The Secrets to Building a Successful Franchise Empire: What I’ve Learned Along the Way

    From PhD in History to Building a Lawn Mowing Empire My journey into business wasn’t planned.  I started with a PhD in history and absolutely…

    June 26, 2025
  • Jim’s Group: From $24 to the #1 Franchise in Australia

    In the world of entrepreneurship, I know my story isn’t typical—but it’s one I’m proud to share.  What began as a humble part-time gardening job…

    June 26, 2025
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