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  • Dr Jim Penman
    Dr Jim Penman is an Australian entrepreneur, author and researcher, best known as the founder and CEO of Jim’s Group. Jim began a part-time gardening business while completing his PhD in history at La Trobe University and turned it into a full-time mowing business in 1982. He began franchising Jim’s Mowing in 1989, laying the foundations for what would become the Jim’s Group, now a network of more than 5,800 franchisees across 50+ service divisions. Alongside more than four decades of experience in franchising and business, Jim is an author and continues to pursue his long-standing interest in the biological and behavioural factors that influence individuals and societies. He funds ongoing research related to epigenetics and social behaviour that developed from his earlier academic work. Jim writes about business, franchising, customer service, leadership, history, social issues and his ongoing research.
  • Dr Jim Penman
    Dr Jim Penman is an Australian entrepreneur, author and researcher, best known as the founder and CEO of Jim’s Group. Jim began a part-time gardening business while completing his PhD in history at La Trobe University and turned it into a full-time mowing business in 1982. He began franchising Jim’s Mowing in 1989, laying the foundations for what would become the Jim’s Group, now a network of more than 5,800 franchisees across 50+ service divisions. Alongside more than four decades of experience in franchising and business, Jim is an author and continues to pursue his long-standing interest in the biological and behavioural factors that influence individuals and societies. He funds ongoing research related to epigenetics and social behaviour that developed from his earlier academic work. Jim writes about business, franchising, customer service, leadership, history, social issues and his ongoing research.
  • Dr Jim Penman
    Dr Jim Penman is an Australian entrepreneur, author and researcher, best known as the founder and CEO of Jim’s Group. Jim began a part-time gardening business while completing his PhD in history at La Trobe University and turned it into a full-time mowing business in 1982. He began franchising Jim’s Mowing in 1989, laying the foundations for what would become the Jim’s Group, now a network of more than 5,800 franchisees across 50+ service divisions. Alongside more than four decades of experience in franchising and business, Jim is an author and continues to pursue his long-standing interest in the biological and behavioural factors that influence individuals and societies. He funds ongoing research related to epigenetics and social behaviour that developed from his earlier academic work. Jim writes about business, franchising, customer service, leadership, history, social issues and his ongoing research.
  • Dr Jim Penman
    Dr Jim Penman is an Australian entrepreneur, author and researcher, best known as the founder and CEO of Jim’s Group. Jim began a part-time gardening business while completing his PhD in history at La Trobe University and turned it into a full-time mowing business in 1982. He began franchising Jim’s Mowing in 1989, laying the foundations for what would become the Jim’s Group, now a network of more than 5,800 franchisees across 50+ service divisions. Alongside more than four decades of experience in franchising and business, Jim is an author and continues to pursue his long-standing interest in the biological and behavioural factors that influence individuals and societies. He funds ongoing research related to epigenetics and social behaviour that developed from his earlier academic work. Jim writes about business, franchising, customer service, leadership, history, social issues and his ongoing research.
  • Dr Jim Penman
    Dr Jim Penman is an Australian entrepreneur, author and researcher, best known as the founder and CEO of Jim’s Group. Jim began a part-time gardening business while completing his PhD in history at La Trobe University and turned it into a full-time mowing business in 1982. He began franchising Jim’s Mowing in 1989, laying the foundations for what would become the Jim’s Group, now a network of more than 5,800 franchisees across 50+ service divisions. Alongside more than four decades of experience in franchising and business, Jim is an author and continues to pursue his long-standing interest in the biological and behavioural factors that influence individuals and societies. He funds ongoing research related to epigenetics and social behaviour that developed from his earlier academic work. Jim writes about business, franchising, customer service, leadership, history, social issues and his ongoing research.
  • Dr Jim Penman
    Dr Jim Penman is an Australian entrepreneur, author and researcher, best known as the founder and CEO of Jim’s Group. Jim began a part-time gardening business while completing his PhD in history at La Trobe University and turned it into a full-time mowing business in 1982. He began franchising Jim’s Mowing in 1989, laying the foundations for what would become the Jim’s Group, now a network of more than 5,800 franchisees across 50+ service divisions. Alongside more than four decades of experience in franchising and business, Jim is an author and continues to pursue his long-standing interest in the biological and behavioural factors that influence individuals and societies. He funds ongoing research related to epigenetics and social behaviour that developed from his earlier academic work. Jim writes about business, franchising, customer service, leadership, history, social issues and his ongoing research.
  • How I Started a Successful Small Business

    Turning My Passion into a Thriving Business When I first started out, I had no grand ambitions to build a business empire.  I was a…

    July 11, 2025
  • Why It Can’t Just Be About the Money

    Finding Purpose, Passion, and Happiness in Business People often assume that building a business empire is all about the money.  But for me, it never…

    July 11, 2025
  • My Strategies from Building a Franchise Powerhouse

    Embracing the Entrepreneurial Spirit Tired of the corporate grind?  Yearning for freedom and flexibility?  Trust me, I’ve been there.  Starting a business from scratch is…

    July 10, 2025
  • From $24 to Billionaire: My Journey Building the Jim’s Group Empire

    The Humble Beginnings of a Business Titan I started small—just $24 and some old gear back in 1982.  Armed with a Ph.D. in History, I…

    July 10, 2025
  • The Secrets to Building a Successful Franchise Business: My Lessons as Founder of Jim’s Group

    Focusing on Service and Customer Satisfaction When I built Jim’s Group, I knew one thing above all: service comes first.  I always say, “Focus on…

    July 9, 2025
  • How I Built Australia’s Largest Franchise Empire

    From Humble Beginnings to Franchise Powerhouse My journey began in the 1970s, as a university student working a part-time lawn mowing job just to earn…

    July 9, 2025
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