How It All Began
Back in the early 1980s, I had every intention of becoming an academic.
I was studying for a PhD in history at La Trobe University when I started a part-time gardening business just to support myself.
With only $24 to invest, I never imagined that tiny venture would grow into one of the most recognized franchise brands in the Southern Hemisphere.
By 1982, I made the decision to go full-time, and Jim’s Mowing was born.
I started by hiring subcontractors, but as demand grew, I realized the real opportunity lay in building and selling lawn mowing rounds.
By 1989, I began franchising, and that changed everything.
Rapid Growth and Diversification
Over the next few decades, Jim’s Mowing expanded rapidly, becoming Australia’s largest franchise chain and the world’s best-known name in lawn care.
But I wasn’t content to stop there.
In 1994, I launched Jim’s Cleaning, and we’ve continued to grow, adding more than 50+ divisions across Australia, New Zealand, Canada, and the UK.
Today, Jim’s Group has over 5,500 franchisees and generates around $1 billion in annual turnover.
That kind of growth didn’t happen by chance—it came from an unwavering focus on two things: looking after my franchisees and continually improving customer service.
My Philosophy: Franchisees First
From the very beginning, I knew that if my franchisees weren’t successful, the business wouldn’t be either.
That’s why every franchisee gets my direct phone number and email.
I personally review customer complaints and reach out to franchisees when they rank low on surveys.
I don’t do this to police them—I do it because I care and want to help.
Each franchisee is also paired with a local franchisor, someone with expertise in their specific service who checks in regularly.
These mentors help guide new franchisees through challenges, including navigating major events like the COVID-19 pandemic.
Thriving Through Crisis
The pandemic was a test for everyone.
But for Jim’s Group, it became a period of growth.
We saw a 20% increase in leads compared to the previous year, and franchise inquiries doubled.
I believe part of that was due to the nature of our work—low-contact, home-based services like mowing, fencing, and pool care were safer and more in demand than ever.
People weren’t spending on travel or restaurants.
They were investing in their homes.
Because we adapted quickly, allowing remote payment and focusing on essential services, our franchisees were able to thrive.
Millionaires in the Field
I’ve often said you don’t need to be a tech guru or investment banker to build wealth.
Many of our franchisees are living proof.
Some of them clear over a million dollars a year in profit.
It reminds me of the book The Millionaire Next Door, which highlights how many successful people built their wealth through service-based businesses.
That’s my story too.
Despite the scale of the business today, I live simply.
I rarely take vacations and find joy in everyday routines.
Instead of indulging in luxury, I’ve poured my resources into scientific research, especially into epigenetics and its potential to transform mental health and addiction treatment.
Why I Believe in the Service Economy
I’m a firm believer that real wealth is built in the service sector.
Too often, young people are pushed into tech or finance careers while ignoring the incredible opportunities in trades and services.
But businesses like cleaning, mowing, and dog washing are always needed, and they can be incredibly lucrative for those willing to do the work.
That’s the core of Jim’s Group.
We don’t just provide services—we empower individuals to build their own thriving businesses within a trusted system.
Adapting and Expanding
We now offer over 50+ different services—from cleaning and blind installation to TV setups and antenna repairs.
Our success has come from listening to what people need and adapting quickly.
For instance, during the pandemic, we saw massive spikes in home service requests: TV and antenna installations were up 40%, blind cleanings up 30%.
We were ready because we’re always looking forward.
Our Franchise Ecosystem
What makes Jim’s Group unique is the ecosystem we’ve built.
Local franchisors mentor and support their teams.
I personally stay involved in the software and systems we use to improve customer service.
We foster an environment where franchisees are supported and customers are looked after.
It’s a system based on service and trust, and that’s why it works.
Looking Ahead
We’re not slowing down.
I’m continuing to fund groundbreaking research in epigenetics because I believe it could help solve some of society’s biggest problems.
At the same time, we’re exploring new markets and refining our systems so we can keep offering better service and stronger support.
Jim’s Group isn’t just a franchise network—it’s a living example of what’s possible when you combine values, innovation, and hard work.
We’ll keep expanding, keep evolving, and always keep serving.
Get Involved
If my story resonates with you and you want to be part of what we’re building, there are plenty of ways:
- Become a Franchisee – Join a growing network of over 5,500 business owners.
- Request a Service – Whether it’s mowing, cleaning, or any of our 50+ services, we’re ready to help.
- Tune in to the Jim’s Cast Podcast – Hear real stories from within the business.
- Join Me Live on Facebook – Every Wednesday, I go live to answer questions and share insights.
- Subscribe on YouTube – Get updates, tutorials, and behind-the-scenes content.
Jim’s Group is more than a brand—it’s a community.
I’m proud to lead it.