My Unexpected Journey
When people ask how Jim’s Mowing started, I tell them it was never part of some grand plan.
I began mowing lawns in the late 1970s, simply to supplement my income while working as a historian.
I was just trying to get by, but that side hustle ended up becoming my life’s work.
What began as a one-man mowing job has evolved into Jim’s Group, a multi-division empire with over 50+ service categories.
Looking back, my journey was filled with challenges, surprises, and bold moves.
But if there’s one thing that’s kept me going, it’s this: I’ve always tried to do what’s right—even when it’s not the easiest or most profitable path.
From Lawn Mower to Franchise Builder
It didn’t take long before I saw that the demand for lawn care was strong.
As more people called, I realized I could grow faster by helping others start their own businesses under the Jim’s Mowing name.
That’s when I decided to franchise.
But I didn’t want to just follow the traditional model.
I wanted to stand out by offering something better.
I deliberately priced our services about 10% higher than the competition.
People often ask why, and I tell them plainly: “We cost more, but we earn more.”
We deliver quality, and our franchisees are worth it.
I’ve always been careful about who I bring into the business.
I’ve turned people away if I didn’t think they were the right fit—even if they seemed like great operators on paper.
For me, character and values matter more than business skills.
I want people who care.
Even now, I stay closely involved.
I don’t just delegate everything.
I like to be hands-on.
I talk to franchisees, take complaints seriously, and make sure we stick to our values every single day.
Adapting to Change
Franchising isn’t static.
The world changes fast—and I’ve had to adapt with it.
“Uberization,” app-based competitors, shifting customer expectations—none of it has been easy.
But we never tried to be the cheapest. Instead, we doubled down on quality.
I invested in training, support, and systems that guarantee a better customer experience.
Our franchisees get paid well because they work hard and do the job right.
We even offer pay-for-work guarantees to back it up.
I also embraced technology.
While others hesitated, I saw the value in AI and automation early on.
These tools have helped us stay ahead by improving efficiency and delivering better service to customers.
But through all the change, my core philosophy stayed the same: always do what’s right. That’s how we’ve built trust that lasts.
Beyond Lawn Mowing: Exploring New Frontiers
Even as Jim’s Mowing took off, I didn’t stop exploring.
I’ve always been curious—especially about how science and society intersect.
That curiosity led me into the world of epigenetics.
I’ve pursued a PhD in history, but my research into gene expression and lifestyle has become a major part of my life.
I believe these insights can transform lives and help society address serious challenges like declining birth rates and mental health.
At the same time, I’ve looked into other business areas—especially where I see a chance to do some good.
That includes exploring psychedelic therapies and expanding into the medical and healthcare space.
Everything I do comes back to one principle: business should be a force for good. It’s not just about money. It’s about living well, helping others, and doing what’s right.
What’s Behind My Success
If I had to sum it up, I’d say the keys to my success are perseverance, adaptability, and values.
I’ve failed a lot, faced setbacks, and been doubted.
But I’ve kept going, learning and improving along the way.
I never tried to copy others.
I built my own systems.
I questioned the status quo.
I never compromised on ethics.
When I think about what I’m most proud of, it’s not the money or the growth—it’s the impact.
Seeing franchisees thrive, helping people build lives they’re proud of, and knowing we’re doing things the right way—that’s what drives me.
My Advice to You
If you’re building a business, don’t just follow the crowd.
Think differently.
Stay committed.
Choose people who share your values.
Remember: it’s not just about profits.
It’s about purpose.
Business can be noble.
It can change lives.
If you lead with integrity and passion, you’ll build something that truly lasts.