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‘No other success’-Book by Jim Penman
Available Now!

What started with a $24 investment and a battered mower grew into one of the largest franchise systems in the Southern Hemisphere. In No Other Success, Jim Penman—founder and CEO of Jim’s Group—shares the remarkable journey from mowing lawns in suburban Melbourne to leading a network of more than 5,500 franchisees across 40+ industries. This is not just a business story. It’s a story about second chances, family, resilience, and the belief that true success cannot be measured by money alone.

From near-bankruptcy and personal struggles to building a business model that prioritises people before profit, Jim reveals the messy, unpolished, and deeply human story behind the iconic Jim’s logo. Packed with real-life lessons, candid reflections, and stories from franchisees whose lives were changed, No Other Success is both a business memoir and an inspiring guide for anyone chasing freedom, purpose, and the chance to build something lasting.

All copies come signed by Jim himself!

Ever wanted to ask Jim a question directly? Now you can.

Our AI-powered Jim has been trained on over 1.2 million words from podcasts, books, interviews, and videos – all from the real Jim and the Jim’s Group story.

You can ask anything:

  • How does a Jim’s franchise work?
  • What’s Jim’s advice for growing a small business?
  • Got a book recommendation?

You’ll get a straight answer—pulled from Jim’s digital brain.

And here’s the best part: You can even video call with Jim’s avatar.

It’s not just chat. It’s the future of franchising advice—powered by AI, backed by decades of experience

https://www.youtube.com/watch?v=vefo11fvYTA

Jim founded ‘Jim’s Group’ - The largest franchising family in Australia

Jim started Jim’s Mowing, and eventually the Jim’s Group, to fund a massive research project. Over forty years later, the Jim’s Group has over 50 divisions and more than 5,500 franchisees in Australia, New Zealand and Canada. Jim’s most successful franchises include, Jim’s Mowing, Jim’s Cleaning, and Jim’s Dog Wash.

$1 Billion Annual Turnover

20+ Years in Franchising

5,500+ Franchisees

Jim’s Group is trusted by over 1 Million customers in Australia

Jim’s Group, trusted by over 1 million customers in Australia and has built a reputation for excellence and reliability. Featured in renowned publications like The Age and The Canberra Times, the Jim’s Group brand continues to set the standard for quality service.

Jim is an author and pioneer in Epigenetics research

Jim is a leading author and a pioneer in the field of epigenetics, exploring how environmental and lifestyle factors influence gene expression. Learn more about Jim and discover his research below.

Business & Academic Books by Jim Penman

Explore Jim’s Books and dive into the stories and experiences behind Jim’s Group. These books offer a detailed look at Jim's journey, the growth of the franchise, and the principles that have shaped his success.

Jim’s Book

We all know Jim’s. Maybe you just passed a Jim’s Mowing trailer on the road; or maybe there’s a jims Cleaning van parked across the str...

Every Customer a Fan

Explore Jim’s Books to dive into the stories and experiences behind Jim’s Group. These books offer a detailed look at Jim's journey, the growth of the fran...

Epigenetics & Character

In ‘Epigenetics and Character’, Dr Jim Penman details a revolutionary new theory about why societies prosper a...

Discover Dr. Jim Penman’s Epigenetics research

When Jim earned his PhD from La Trobe University, he quickly found that research in the area of his passion - epigenetics - would require a significant amount of money. With the success of the Jim’s Group, he was slowly able to start funding that research. Now, his team includes a full-time scholar and several graduate students at a La Trobe University lab with many academic papers published in renowned journals. Jim has written that research into his books including “Biohistory: Decline and Fall of the West.”

Dr. Penman believes that a thorough examination of epigenetics will lead to a resolution of many of societies biggest challenges, including depression and obesity. Learn more about the ongoing Epigenetics research by clicking the link below.

Tune in to Jim’s Podcast


Join Jim Penman, and co-host Joel Kleber as they dive into insightful conversations with franchisees, business leaders, and industry experts. Jim’s Podcast is packed with valuable lessons and real-world advice for aspiring entrepreneurs and anyone curious to learn.

Listen on Spotify

Listen on Apple Podcasts

An experienced, fascinating entrepreneur with wisdom to share


Jim brings unique insight to every podcast he appears on. With years of experience in the franchising world, he effortlessly shares his expertise, offering valuable lessons and thought-provoking perspectives. Whether discussing industry trends, leadership, or personal anecdotes, Jim is engaging and ensures that every conversation is informative and memorable.

See Jim Penman in action

Jim has featured on multiple podcasts, shows and more, sharing his knowledge and expertise. Feature Jim as a
Guest to share his wisdom with your audience.

https://www.youtube.com/watch?v=kKxZidvwe44&t=2s
https://www.youtube.com/watch?v=V1ONcI2TLYY
https://www.youtube.com/watch?v=37yfHMifagE